The advertising media has one goal: to create a message that speaks directly to our need to look good.
They focus on our need to be like the models who have an army of professionals to style them, light them, and Photoshop them until they are totally fictional characters—and we buy right into their messages.
We succumb to the calculated influence of advertising and do exactly what they want us to do. We do whatever it takes to emulate the “beautiful people” to look as good as they do. We believe that once we have those fashionable jeans, are wearing a sensual perfume and our chic underwear, while driving the perfect car and showing up at all the right places, we will definitely look good.
Of course, once we do all this it should make us feel good, right? Wrong. Why not? Even with all “the right things” advertised to make us look good, feeling good about ourselves just doesn’t
last when the feeling is based on temporary external fixes. They are just a Band-Aid.
They don’t change the root cause of our need to feel better, so feeling good about ourselves doesn’t last.
How much do you allow the media to influence your definition of looking good? Make a list.
